If you are into Search Engine Optimization, you know how crucial backlinks are in every SEO campaign. 

For an SEO professional, it gives a migraine when the backlink doesn’t index. It doesn’t matter whether it’s present or not if it isn’t indexed.

Right!

An SEO knows the pain, anger & frustrations behind it.

Anyone working in this role must be acquainted with these emotions. 

Comprehend, but will say there’s a confusion that leads you to these emotions.

The problem of not having backlinks indexing is one of the problems in the world of SEO that seems to be a bigger problem just because of its name.

Like someone says, “I have two daughters, and both are girls.”

It seems to be a big problem to hear.

Now, it’s time to clear such confusion.

As I said, the problem is just because of its name. It creates confusion when someone says, “How to index a backlink” or “Ways to index a backlink.”

You may not get confused by saying our backlink is not indexed or indexing.

Instead, say that the page on which our backlink is is not indexed.”

Search engines crawl & index pages but do not index links. It may be backlinks, hyperlinks, internal links, or other links.

Hopefully, you will never get this confusion again.

Let’s dive into our subject, “How to index backlinks quickly on the pages where they are?”

Why Backlink Indexing Matters?

Backlinks have long been the most influential signals for determining search engine rankings. The more quality backlinks pointing to a webpage, the higher that page will rank for relevant keyword searches.

However, it’s necessary to understand that just acquiring backlinks alone is not enough – the pages containing those links need to be indexed by search engines for the backlinks to count towards your rankings. 

Without proper indexing of the linking pages, you could have hundreds of high-value backlinks yet see no improvement in your SERP positioning.

Let’s talk about Google.

Before factoring a link into its ranking algorithms, Google finds, crawls, and indexes any page containing a backlink. 

With over 200 factors used in Google’s search results, linking pages indexed is the necessary step that activates your backlinks to start working in your favor.

The indexing process involves Googlebot scraping a page with a link, adding that page’s content to the search engine’s index, and updating rankings based on detected backlinks. 

Once the linking page is indexed, links will start passing equity and authority to boost your target keywords and content.

What are the Reasons for Backlinks Not Getting Indexed on search engines?

In SEO, backlinks are crucial for rankings success. However, it’s not enough to build backlinks – pages containing those links need to be indexed. If the page a backlink is on hasn’t been crawled and indexed, that link might as well not exist.

It is a waste to build backlinks if the linking pages get overlooked by search engines. You could build hundreds of stellar backlinks but see no results if those links remain trapped on pages Google never indexes.

Let’s check out the reasons that lead to backlinks linking pages not getting indexed.

1. Bloated Website: 

Slow loading times discourage search engines from crawling and indexing frequently.

Picture a sluggish snail: that’s how search engines see a slow-loading website. They prioritize crawling efficient sites, potentially neglecting valuable backlinks buried under mountains of unoptimized images and bloated code.

2. Page Not Present in Sitemap: 

Search engines rely on sitemaps to discover new pages.

Think of a sitemap as a treasure map for search engines. But what if the map leads to nowhere?

If your page, abundant with backlinks, is not included in the sitemap, search engines could overlook it entirely.

3. Page Not Internally Linked: 

Search engines prioritize pages with efficient internal linking structures.

Imagine islands with no bridges. Internal links act as bridges, connecting pages and showing search engines their relative importance. 

Pages lacking these bridges, even those with backlinks, might be deemed insignificant. 

4. Pages Nor Externally Linked: 

A lack of external links indicates less credibility and value.

 Imagine an island paradise shrouded in fog, entirely off the beaten path. That’s how search engines might perceive pages lacking external links. Without connections to other relevant websites, they struggle to assess the credibility and value of your content.

5. Duplicate Page: 

Search engines might struggle to identify the primary version of the content.

Imagine having two identical twins standing before you, both claiming to be the owner of a treasure chest. 

Search engines face a similar dilemma when encountering duplicate content on different pages.

They struggle to identify the “primary” version, potentially neglecting both in favor of other, unique content.

6. High-Quality Content Not Available on the Page: 

Low-quality content offers little value to search engines or users.

Imagine a beautiful, ornate treasure chest, but when you open it, it’s disappointingly empty. 

That’s the impression low-quality content makes on search engines. Pages lacking informative, valuable content offer little reason for search engines to bother with them, even if they have backlinks.

7. Robots.txt Blocking: 

Your robots.txt file might unintentionally block search engine crawlers from accessing the page with the backlink.

Think of your website as a house and search engine crawlers as visitors. Your robots.txt file acts like a list of “allowed” and “not allowed” areas for these visitors. 

While helpful for managing crawling, an overly restrictive robots.txt file can mistakenly block crawlers from accessing valuable pages on your website, even those containing crucial backlinks.

8. Structured Data Errors: 

Incorrect or missing structured data markup can hinder search engines from fully understanding the content and its relation to backlinks.

Imagine you send a treasure map to your friend, but it’s written in a language they don’t understand. 

That’s what happens when your website has structured data errors. Search engines rely on this data to decipher the meaning of your content and its connection to backlinks, but these errors leave them confused and unable to appreciate the value you offer.

How to Index Backlinks Quickly

Earning backlinks is a crucial part of any SEO strategy. Yet, backlink advantages become evident only when Google and other search engines adequately index them. Getting your new links indexed faster allows them to contribute to your search rankings more quickly.

Explore effective tactics and best practices to speed up indexing for your latest backlinks. Whether your links have waited months to index or you want your new links to count within weeks, these methods will dramatically speed up the process.

Why Faster Backlink Indexing Matters?

Before digging into specific indexing tactics, it’s necessary to understand why getting your backlinks indexed quickly is critical:

  • New backlinks can’t influence search ranking until indexed. Indexing allows new links to pass equity and authority to your targeted pages and keywords. The faster indexing occurs, the sooner you’ll see results.
  • Google prioritizes indexing new links pointing to recent content. So, fresh, relevant pages on your site will benefit more from the fast indexing of new backlinks pointing to them.
  • The pace of SEO is accelerating. Ranking factors shift constantly. You need your backlinks indexed ASAP to maximize their impact in competitive SERPs before algorithm changes roll out.
  • Indexing delays waste your link-building efforts and ROI. Getting links indexed in weeks versus months gives you more “bang for your buck”.
  • Agility is key in SEO. The faster you can get new high-value links indexed, the quicker you can build on momentum and outpace competitors.
How to Index Backlinks Quickly?

Now let’s explore Backlink indexing best practices to slash the time it takes for your new backlinks to get indexed by Google:

Again, don’t get confused with the sub-heading of How to Index Backlinks Quickly. It’s no more than a sub-heading related to the title of this blog.

1. Build Backlinks on Websites having High Domain Authority (DA):

When building backlinks, one strategy to get them indexed faster is to focus on placing links on websites with a high domain authority (DA).

Websites with a higher DA tend to be more reputable, established sites that search engines like Google trust more. Search engines often crawl and index links on these sites faster than those on newer or lower authority sites.

Tips for getting links on high DA sites:
  • Identify websites in your niche with a DA of 50 or higher. You can use Moz’s Link Explorer or Ahrefs to look up domain authority scores.
  • Prioritize outreach to these sites. Getting featured as a guest post, resource list addition, or editorial link will help you to index faster.
  • Offer to create unique, high-quality content assets for these sites – such as data studies, research-backed articles, infographics, etc. Value-added content is more likely to capture high DA sites’ interest.
  • Publish content on your blog that lends itself to being referenced by authoritative sites. Create detailed, practical content that high DA sites naturally want to link to and reference. 

By securing backlinks on trustworthy, established websites with high domain authority, you can significantly decrease the time it takes for your backlinks to crawl and index on SERP.

2-Leverage Social Media to Expedite Indexing:

Social media platforms like Twitter, Facebook, LinkedIn, and Reddit can accelerate the indexing of newly acquired backlinks. It takes advantage of the fact that social shares and engagement are signals search engines like Google pay attention to.

Ways to use social media for faster backlink indexing:
  • Share new content, studies, or resources you had backlinked out to on relevant social media channels. Increased exposure and engagement with the content can help prompt search bots to crawl and index those pages faster.
  • Use viral hashtags and trending topics on social posts linking to your backlinked content. Popular hashtags tend to attract more attention, which translates into quicker indexing.
  • Join relevant Facebook Groups and Reddit communities to share links. Active, engaged groups lead to higher social traction and shares that ping search engine crawlers.
  • Tag industry influencers or brands when socially sharing out your backlinks. Their engagement or re-shares can kickstart the indexing process.

Smart leveraging of social media gives your backlinks a better chance of being discovered and indexed by search engines. 

3-Get Website Owners to Submit Pages With Your Backlinks:

One effective way to get your backlinks indexed faster is to request website owners manually submit the pages where your backlinks are through Google Search Console. 

Tips on self-submitting your backlinks.
  • When you acquire a new backlink, email the website owner to submit that page via their Search Console account’s “Request Indexing” feature.
  • Explain that direct submission will allow Google to crawl and index their page containing your backlink much faster than just waiting for it to be organically.
  • If they are receptive, provide step-by-step instructions on how to submit URLs for indexing in Google Search Console.
  • Ask them to re-submit the URL with your backlink every few days until it gets indexed, as multiple submissions signal priority.

You can significantly expedite Google’s indexing process by having website owners manually submit pages containing your backlinks for Google’s attention.

4-Ping Linking Page URLs

Pinging the URLs of pages where you have earned backlinks can help get those pages crawled and indexed more quickly by search engines.

Pinging notifies search bots about new or updated content they should crawl. While search engines like Google typically discover new pages, pinging as an additional signal to accelerate this process.

Here are some tips on effective pinging:
  • Use tools like Pingomatic and Twingly to submit your backlink source page URLs. 
  • Ping pages shortly after obtaining a new backlink on them before search bots have discovered them.
  • When possible, ask site owners to ping their own new pages where they’ve added your backlink.
  • Pinging too aggressively can be seen as spammy, so use judiciously along other indexing tactics.
5- Keep an eye on your backlinks and troubleshoot them:

Once you’ve built new backlinks, the work isn’t ends. You need to closely monitor those links to ensure they get properly indexed so they can start positively impacting your search rankings.

I regularly check Google Search Console to identify any newly acquired backlinks that haven’t been index within two weeks. For these stubborn links, I’ll resubmit them directly through GSC’s “Request Indexing” feature. Sometimes, Google needs an extra nudge before it will crawl certain pages.

If I notice certain websites or pages where I have backlinks consistently not getting indexed, I dig deeper to identify any potential issues. Sometimes, site-wide technical problems like incorrect robots.txt files or canonical tag errors can block Googlebot from crawling those pages.

Final Thoughts:

In summary, backlinks are a critical ranking factor, but they can only influence SERPs if the pages containing those links get indexed by search engines like Google. 

There are various technical and on-page issues that can prevent pages with backlinks from being indexed. Tackling these crawler obstacles is vital to ensuring your latest links get discovered.

Once new backlinks are earned, take proactive measures to accelerate their indexing is hugely beneficial. Focusing on high authority websites, leveraging social signals, submitting links manually, pinging, and closely monitoring for issues can dramatically decrease the time it takes for new backlinks to start contributing to your search visibility.